Contact Us

Our Vision

BRING BOLD IDEAS TO ACTION

We empower iconic brands through strategic, tailored partnerships that drive growth and preserve their legacy.

Our MISSION

Take your brand to the next level

Our mission is to elevate brand core through revenue-generating partnerships, using creativity, expertise, and precision to make licensing a catalyst for growth and impact.

WHO
WE
ARE

At PURE BRANDS, we are architects of premium brand evolution, transforming a brand’s iconic legacy into limitless opportunities. Through bespoke strategies, global expertise, and a team committed to excellence, we create meaningful connections with consumers and amplify the brand value globally.

Our philophy is centered around innovation, integrity and impact. We combine our expertise with strategic insights to provide the best-in-class solutions.

Juergen Halder

CEO of PURE BRANDS

Our CLIENTS

Our NETWORK

CASE
STUDIES

We help powerhouse brands expand their reach and create memorable consumer products through strategic licensing. Each case study below highlights a unique collaboration, showcasing how we translate brand identity into compelling licensed offerings that resonate with target audiences and drive real results.

AUTOMOBILI
LAMBORGHINI

Collaborated on extending Lamborghini’s legacy of luxury into exclusive branded merchandise and lifestyle products, showcasing the iconic brand in new and innovative ways.

DISCOVER

MERCEDES-BENZ

Developed lifestyle licensing strategies to extend the Mercedes-Benz brand into premium products, branded experiences, and retail programs.

DISCOVER

PININFARINA

Pininfarina is an iconic Italian design house with a 95-year legacy in automotive and architectural excellence. Renowned for its timeless automotive masterpieces, the company also leads in industrial design, and luxury lifestyle. It infuses elegance, performance, and sophistication into exclusive products and experiences.

DISCOVER

KETTLER

Empowered KETTLER’s commitment to premium mobility solutions by launching co-branded partnerships in fitness
and lifestyle sectors.

DISCOVER

RUF AUTOMOBILE

Brought RUF’s prestige to life through high-end merchandise and mobility-focused partnerships, enhancing brand recognition globally.

DISCOVER

ST. MORITZ

Collaborated to highlight St. Moritz’s timeless elegance in exclusive co-branded campaigns and experiences.

DISCOVER

Our SERVICES

360 Brand Management Strategy Marketing & Creative Legal & Financial Retail Strategy & Brand Experience Brand & Manufacturer Representation

Marketing & Creative

  • Industry Specific Consulting
  • Branding & Identity Concept
  • Marketing Plan / Concept

Legal & Financial

  • In-House Legal Team
  • Contract Negotiation & Execution
  • Financial Reporting & Royalty Audits

Retail Strategy & Brand Experience

  • Global Manufacturing & Dealership Strategy
  • Brand Promotional Collaborations
  • Retail Activation / Experience

Brand & Manufacturer Representation

  • Strategy Planning and Consulting
  • Brand Extension and License Selection
  • Licensing Program Development

Our STRENGHTS

Automobile

AUTOMOBILE

Driving luxury forward through innovative partnerships.

We specialize in extending premium automotive brands into new markets, creating cutting-edge licensing programs that celebrate craftsmanship, performance, and design excellence.

Fashion

FASHION

We lead style and trend into vogue.

From luxury fashion houses to emerging trends, we connect brands with the right licensing partners to amplify their influence and define the future of fashion.

Co-branding

CO-BRANDING

Uniting iconic brands for unparalleled impact.

Our expertise lies in creating meaningful co-branding opportunities that bring together iconic brands, delivering value and innovation through strategic collaborations, while enhancing the consumer's brand experience.

Merchandising

MERCHANDISING

Transforming ideas into premium merchandise.

We craft bespoke merchandise strategies that align with your brand’s identity, delivering products that inspire loyalty and drive engagement across global markets.

Mobility

MOBILITY

Revolutionizing movement with the dynamic program

From kid's Go-cart to electric scooters, we help mobility brands expand their footprint through innovative licensing programs tailored for the modern consumer.

Toys

TOYS

Inspiring play, empowering connections!

We create imaginative toy collaborations that capture the essence of the brand, sparking joy and creativity in audiences of all ages.

Gaming

GAMING

Level up the brand in the digital world!

With our gaming expertise, we integrate brands into immersive digital experiences, from in-game products to global esports collaborations.

Food & Beverage

FOOD & BEVERAGE

Taste the excellence, experience the brand!

From gourmet partnerships to innovative retail programs, we position food and beverage brands at the forefront of culinary excellence and lifestyle trends.

Health & Wellness

HEALTH & WELLNESS

Driving brands to lead the health and wellness revolution!

We partner with health and wellness brands to create innovative products and programs that inspire healthier lifestyles and drive global impact.

Retail Programs

RETAIL PROGRAMS

Empowering brands through global retail expansion.

We design retail programs that deliver exceptional customer experiences, seamlessly integrating brand values into physical and digital spaces.

Real Estate

REAL ESTATE

Building legacies, one iconic project at the time.

We help brands break new ground in the real estate sector, creating luxurious properties that embody their values and elevate their prestige.

Manufacturers

MANUFACTURERS

Crafting excellence, unlocking brand power.

We connect manufacturers with top brands to create standout products that amplify reach, credibility, and impact.


News & Media

License Global

September 2025

ZEISS and PURE BRANDS Forge Strategic Partnership for Licensing

This alliance unlocks a unique opportunity for licensees to integrate ZEISS’s cutting-edge innovation and premium brand reputation into a broad spectrum of products.
READ MORE

License Global

April 2026

Top Global Licensing Agents 2026

PURE BRANDS has been recognized as one of the top 60 global licensing agents in the latest report by License Global, a leading authority in the brand licensing industry.

READ MORE
SEE ALL

MEET OUR TEAM

Juergen Halder

Juergen Halder

CEO / Owner

Juergen Halder

Juergen is a leading voice in global brand licensing. After two decades shaping BMW’s licensing strategy and pioneering a holistic approach to brand storytelling, he now channels sharp strategy and creative instinct into building brands with purpose and impact.
Klarissa Freibott

Klarissa Freibott

Director Licensing & Brand Management

Klarissa Freibott

With experience from BMW, SEGA, and Nintendo, Klarissa combines strategic clarity, structured execution, and a hands-on approach. She drives focused, solution-oriented progress and strengthens every client partnership with strong marketing and PR capabilities.
Heiko Lammers

Heiko Lammers

Director New Business Development

Heiko Lammers

Heiko is a natural connector with intuition, heart and backed by 20+ years in global licensing. With a sharp sense for brands, opportunities, and timing, he unites industries and partners with strategic clarity and a commercial mindset.
Ricarda Winkeler

Ricarda Winkeler

Director Brand Management

Ricarda Winkeler

Ricarda combines strategic focus with energetic drive and sharp brand instinct. With experience spanning apparel and Formula 1, she builds strong relationships and navigates complex projects with seamless execution and precise attention to detail.
Markus Schultz

Markus Schultz

Marketing Director

Markus Schultz

With 20+ years in licensing and marketing, Markus turns concepts into emotionally resonating strategies. Curious, creative, and consumer-savvy, he shapes programs and campaigns that deliver impact and elevate brands with creativity and precision.
Boris Zhang

Boris Zhang

Director Asia

Boris Zhang

Boris combines analytical strength with cultural intuition and entrepreneurial flair. Experienced in engineering and Sino-German consulting, he navigates complex cross-border projects, turning strategic ambitions into premium brand growth across Asia.
Peter Bourque

Peter Bourque

Director Retail Development

Peter Bourque

Peter brings 30+ years of premium retail experience and brand positioning proficiency. His work launching Armani and Versace franchises in China and Hong Kong informs his confident, nuanced approach to strengthening brand presence and perceived value.
Mark Sung

Mark Sung

Director New Business Development

Mark Sung

With 25+ years in licensing, Mark develops strategic brand extensions and growth-focused strategies. He has directed impactful programs for Marie Claire, MGM, Fox, and Paramount across Asia, with a strong focus on fashion and brand development.
Serge Nelles

Serge Nelles

Director CPG & Product Development

Serge Nelles

With over two decades in consumer goods innovation, Serge leads development and licensing initiatives with clarity, drive, and commercial instinct, turning ideas into consumer-centric products and business opportunities.

Global reach
BOUTIQUE PRECISION

We’re headquartered in Munich, with additional offices in Shanghai and Hong Kong, and further presence in Seoul, London, and the United States. Strategically situated in these key cities, our locations ensure seamless collaboration and a global perspective for our partners.
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