GLOBAL BRAND
LICENSING SERVICES
Taking your Brand to new levels of success
WELCOME TO PURE BRANDS
We are a premier full-service brand licensing agency
Our Mission: connecting brands to consumers around the globe!
We strategically plan and implement multi-faceted licensing programs to
enhance brand awareness, create positive consumer experiences and to grow revenues for our clients.
With our team of high profile professionals we deeply understand the complexity of todays global markets and consumer trends.
Through a range of fully integrated services we deliver a unique and holistic approach to reach new and existing customers with tailor-made products that best fit our clients needs.
Enhance Brand
Awareness
Create Positive
Consumer
Experiences
Reaching Out to
New Customers
Facts
about us
We have gathered a team of high profile experts – ranging from specialists in the field of product development, marketing, licensing and legal affairs, who will bring their experience, knowledge and passion to take your brand to new levels of success.
Our core expertise includes:
- Personal boutique level service with large corporate level ressources
- Proven track record in launching internationally acclaimed licensing and brand extension programs
- In-House legal expertise
- In depth knowledge of international markets such as China, USA and Europe with own regional offices in Hong Kong, Shanghai, Munich and Los Angeles (LA coming soon)
- Carefully selected world-wide network of licensees and retailers to rely on
We consider a licensing program as another means for consumers to engage with the brand in meaningful, positive ways that will likely drive them to become future fans
SERVICES
Our service is designed to provide an integrated, full service licensing program that works as a turn-key operation for our Clients
Brand & Manufacturer
Representation Services
01.
- Strategic Planning & Consulting
- Brand Extension & Licensee Selection
- Licensing Program Development
- Negotiation and Contract Execution
Marketing & Creative
Services
02.
- Branding & Identity Concept
- Styleguides & Brand Books
- Approval Management
- Marketing Mix Plan / Concept
Retail Strategy & Brand Experience Services
03.
- Retail, Franchising & Dealership Service
- E-Commerce & Digital Strategy
- Brand & Promotional
Collaborations - Brand Activation (Real-Estate/ Theme Park)
Legal & Financial
Services
04.
- In-House Legal Team
- Contract Management
- Financial Analysis & Royalty Reporting
- Brand Protection & Progam Audits
PROCESS
01.
Brand Analysis & Program Assessment
Market Research & Category Evaluation
Sales & Marketing Strategy
Capability Check &
Compliance
02.
Design & Product Development
Effective & timely Approval Process
Homogeneous Product Line
Uniform Packaging Design
03.
Retail Development & Market Consultancy
Synergies* for Dealership & Sourcing Support
Alignment of Activities & Sales Channels
Product Portfolio Analysis & Pricing Support
* Generate
04.
Performance and Business Monitoring
Compliance with Quality & Legal Standards
Invoicing & Royalty Administration
Anti-Counterfeit Strategy & Inspection
INTERNATIONAL CASE STUDY
Mini positioned as a
lifestyle brand
Mini brand ranges from fashion, bags,
accessories, kids items sold in luxury
department and specialty stores.
Video-Games
and Interactive
Having established relationships with a large
number of developers/publishers we know how
to ensure clever product placement and negotiate
new forms of royalty sharing.
BMW Premium approach extended to luxury
BMW worth hundreds of millions in global
licensed product sales in 2018 and has 40+
BMW free-standing luxury stores in Greater China
SELECTED EXPERIENCE WITH
CONTACT
We have offices in Munich, Shanghai, Hong Kong and our affiliate company in the USA
Munich
Shanghai
Hong Kong
USA
Our Team
Founder & CEO
Juergen M Halder
Director, Marketing
Marcus Schultz
Director, Retail & Franchise
Peter Bourque
Director, NBD
Serge Nelles
Managing Director Asia
Liang Hu
Director, Brand Licensing
Owen Wu
Director, Toy Licensing
Mathew Ng
Director, Digital Licensing
Wang Sheng
Contact Us
If you have an inquiry or would like to know more about how we can help you grow your business, please contact us on the email below.
Global HQ
Leopoldstr. 81
80802 München
T: +49 (0) 89 540 49 274
M: +49 (0) 151 1215 1334
info@purebrandlicensing.com