GLOBAL BRAND
LICENSING SERVICES

Taking your Brand to new levels of success

WELCOME TO PURE BRANDS

We are a premier full-service brand licensing agency

Our Mission: connecting brands to consumers around the globe!

We strategically plan and implement multi-faceted licensing programs to
enhance brand awareness, create positive consumer experiences and to grow revenues for our clients.

With our team of high profile professionals we deeply understand the complexity of todays global markets and consumer trends.

Through a range of fully integrated services we deliver a unique and holistic approach to reach new and existing customers with tailor-made products that best fit our clients needs.

Enhance Brand
Awareness

Create Positive
Consumer
Experiences

Reaching Out to
New Customers

Facts
about us

We have gathered a team of high profile experts – ranging from specialists in the field of product development, marketing, licensing and legal affairs, who will bring their experience, knowledge and passion to take your brand to new levels of success.

Our core expertise includes:

Personal boutique level service with large corporate level ressources
Proven track record in launching internationally acclaimed licensing and brand extension programs
In-House legal expertise

In depth knowledge of international markets such as China, USA and Europe with own regional offices in Hong Kong, Shanghai, Munich and Los Angeles (LA coming soon)
Carefully selected world-wide network of licensees and retailers to rely on

We consider a licensing program as another means for consumers to engage with the brand in meaningful, positive ways that will likely drive them to become future fans

SERVICES

Our service is designed to provide an integrated, full service licensing program that works as a turn-key operation for our Clients

Brand & Manufacturer
Representation Services

01.

Strategic Planning & Consulting
Brand Extension & Licensee Selection
Licensing Program Development
Negotiation and Contract Execution

Marketing & Creative
Services

02.

Branding & Identity Concept
Styleguides & Brand Books
Approval Management
Marketing Mix Plan / Concept

Retail Strategy & Brand Experience Services

03.

Retail, Franchising & Dealership Service
E-Commerce & Digital Strategy
Brand & Promotional
Collaborations
Brand Activation (Real-Estate/ Theme Park)

Legal & Financial
Services

04.

In-House Legal Team
Contract Management
Financial Analysis & Royalty Reporting
Brand Protection & Progam Audits

PROCESS

01.

Brand Analysis & Program Assessment

Market Research & Category Evaluation

Sales & Marketing Strategy

Capability Check &
Compliance

02.

Design & Product Development

Effective & timely Approval Process

Homogeneous Product Line

Uniform Packaging Design

03.

Retail Development & Market Consultancy

Synergies* for Dealership & Sourcing Support

Alignment of Activities & Sales Channels

Product Portfolio Analysis & Pricing Support

* Generate

04.

Performance and Business Monitoring

Compliance with Quality & Legal Standards

Invoicing & Royalty Administration

Anti-Counterfeit Strategy & Inspection

INTERNATIONAL CASE STUDY

Mini positioned as a
lifestyle brand

Mini brand ranges from fashion, bags,
accessories, kids items sold in luxury
department and specialty stores.

Video-Games
and Interactive

Having established relationships with a large
number of developers/publishers we know how
to ensure clever product placement and negotiate
new forms of royalty sharing.

BMW Premium approach extended to luxury

BMW worth hundreds of millions in global
licensed product sales in 2018 and has 40+
BMW free-standing luxury stores in Greater China

SELECTED EXPERIENCE WITH

CONTACT

We have offices in Munich, Shanghai, Hong Kong and our affiliate company in the USA

Munich

Shanghai

Hong Kong

USA

Our Team

15+ years licensing
experience
Developed, managed and
led BMW, MINI & Rolls-Royce license business
Creates global brand extensions, plans and executes solid business strategy

Founder & CEO

Juergen M Halder

15+ years licensing
experience
Built strategic brand alliances and launched iconic marketing campaigns
Develops brand strategy, innovative solutions and integrated marketing plan

Director, Marketing

Marcus Schultz

25+ years of retail
experience
Realized franchise system of Armani and Versace in China/HK
Establishes credible positioning of brand collections in upscale retail

Director, Retail & Franchise

Peter Bourque

20+ years of CPG
experience
Directed product development and sales for well-know consumer brands
Manages new business development, and drive key initiative across licensing

Director, NBD

Serge Nelles

20+ years licensing
experience
Created and directed brand extension of Marie Claire, NBA, Puma, Disney across multiple industries in Asia
Extensive experience in consultative selling and building strategic alliance

Managing Director Asia

Liang Hu

20+ years licensing
experience
Pioneer in bringing brand licensing to China and organizer of MICF Fair in Beijing
Expert corporate licensing and brand extensions in FMCG industry

Director, Brand Licensing

Owen Wu

10+ years licensing
experience
Built the licensing program and led sales for toys industries in Shantou
Oversees toy industry and executes factory assessments and audits

Director, Toy Licensing

Mathew Ng

10+ years licensing
experience
China Animation Festival award winner managed multiple blockbuster games
Leading the games and e-commerce business and enrich with innovations

Director, Digital Licensing

Wang Sheng

Contact Us

If you have an inquiry or would like to know more about how we can help you grow your business, please contact us on the email below.

Global HQ
Leopoldstr. 81
80802 München

T: +49 (0) 89 540 49 274
M: +49 (0) 151 1215 1334
info@purebrandlicensing.com

GLOBAL BRAND LICENSING SERVICES