NEWS

With St. Moritz and Bally, we have brought together two iconic brands that fit perfectly,” says Director of Marketing at PURE BRANDS, Marcus Schultz. “This partnership is a class of its own, combining heritage, craftsmanship, and timeless style.” The collection features unique styles of jackets, pants, outerwear, accessories, and the classic Bally curling boot. Available worldwide at select Bally boutiques, multi-brand stores, online, and Alpine pop-ups—including St. Moritz. “This collaboration embodies the passion and pioneering spirit of both brands,” says Juergen Halder, CEO of PURE BRANDS. “We are incredibly proud of this achievement.”