CASE STUDY
MERCEDES-BENZ
Developed lifestyle licensing strategies to extend the Mercedes-Benz brand into premium products, branded experiences, and upscale retail programs.
“Best Global Brands 2023”
Mercedes-Benz ranks as the 7th most valuable brand in the world.
PURE BRANDS is honoured to be the global licening representative for Mercedes-Benz’s lifestyle section, showcasing the brand’s commitment to quality and innovation through premium products for a worldwide audience.
Bringing its renowned design and consumer lifestyle products together.
PURE BRANDS lead Mercedes-Benz enter the office furniture business.
Expand the luxury of Mercedes-Benz in all surfaces.
Mercedes-Benz is one of the world’s most successful automotive companies.
Mercedes-Benz has one of the world’s most valuable customer bases
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RUF Automobile
Brought RUF’s prestige to life through high-end merchandise and mobility-focused partnerships, enhancing brand recognition globally.
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Pininfarina
Pininfarina is an iconic Italian design house with a 95-year legacy in automotive and architectural excellence. Renowned for its timeless automotive…
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Kettler
With the strong heritage in designing durable and stylish outdoor furniture, sporting goods, and mobility products, KETTLER is a leader in the industry.