NEWS

PURE BRANDS is excited to announce its partnership with KETTLER as the exclusive global licensing agency. This collaboration seeks to revitalize KETTLER’s legacy and introduce its trusted leisure and lifestyle products, spanning outdoor equipment, sports gear, and family & children’s products to new audiences worldwide.

“We see tremendous licensing potential in the KETTLER brand and are honored to represent such a renowned company with global recognition,” says Jürgen Halder, Owner and Managing Director of PURE BRANDS. “Together, we will reinvigorate this iconic brand with innovative licensed products across diverse leisure and lifestyle segments, making it tangible and exciting for new and existing customers alike.”

KETTLER shares this optimistic vision for the future. “The collaboration with PURE BRANDS opens up new opportunities for KETTLER’s brand development. KETTLER is an iconic brand with global recognition in the areas of leisure, play, and sports. The focus now is to strengthen the brand for the long term and particularly appeal to younger audiences. Our goal is to remain the leading leisure brand with products that offer cross-generational fun and high-quality recreational experiences,” says Franziska Göhring, CEO of KETTLER Trading.

With a shared commitment to quality and innovation, PURE BRANDS and KETTLER are poised to redefine the future of leisure, setting new standards in the industry.