ST. MORITZ
St. Moritz has established itself as a global benchmark for brand licensing in the tourism and luxury sectors. Recognized as the oldest tourism trademark in the world, its name and logo, “Top of the World,” have become synonymous with luxury, quality, and prestige. This pioneering approach to brand management began in 1987, when the town registered its logo and name as trademarks, setting a new standard in the tourism industry.
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ST. MORITZ X BELUGA
ST. MORITZ X BALLY
ST. MORITZ X MONCLER
ST. MORITZ X BELUGA
Beluga Vodka introduces a limited-edition St. Moritz bottle for the winter season, designed to capture the essence of this prestigious alpine destination.
Exclusive Seasonal Launch: Elevating the Luxury Experience
Catering to St. Moritz’s elite clientele, the launch is accompanied by a bespoke brand experience that seamlessly blends luxury, craftsmanship, and exclusivity. This strategic initiative not only reinforces Beluga Vodka’s presence in high-end lifestyle markets but also enhances its association with premier seasonal experiences, setting a new benchmark for luxury spirits branding.
A multifaceted marketing campaign featuring an immersive Igloo pop-up at the Kempinski St. Moritz, strategic Snow Polo sponsorships, and a dynamic mix of traditional advertising, leveraging premium placements to maximize brand visibility and engagement.
A LUXURIOUS WINTER WONDERLAND
Beluga proudly launched the Beluga Noble Winter Vodka, featuring Snow Polo motifs that capture the essence of St. Moritz’s unmatched tradition in winter sports. The launch was celebrated with the Beluga Igloo at the Grand Hotel des Bains Kempinski, offering private vodka tastings, live entertainment, and themed events that elevated the Après-ski experience.
Set in the hotel's snow-covered park, the three-dome Igloo combined Alpine charm with modern sophistication, providing an exclusive retreat. Open throughout the season, the Igloo offered unforgettable moments with handcrafted cocktails made from Beluga Vodka, inspired by the Alpine region’s spirit and crafted to perfection.
A Perfect Partnership:
St. Moritz X Beluga Vodka
St. Moritz is renowned for its unrivaled tradition in winter sports and impeccable service. It has become synonymous with sophistication and luxury, attracting elite guests from around the world.
Crafting Beluga Noble Winter
Beluga Noble Winter is crafted from organic grain sourced from Latvia’s fertile farmlands, where Baltic breezes meet rich, peaty soils. Pure water from artesian wells beneath pine forests enhances its purity, creating a spirit that embodies the luxury and sophistication of St. Moritz.
BOTTLE DESIGN
The Beluga Noble Winter bottle design, part of the Winter Noble limited editions, features motifs from the Snow Polo event, capturing the essence of St. Moritz. Its elegant design reflects the resort’s timeless appeal, making it a true collector’s item.
THE BELUGA IGLOO
Against the stunning backdrop of the Engadin Alps, the Igloo featured a central bar dome, dance floor, and cozy lounge, setting the stage for lively celebrations and intimate relaxation. Adding to the experience, the Beluga Noble Winter Limited Edition, designed for the festive season, featured elegant illustrations inspired by Snow Polo St. Moritz. Available exclusively at the resort, this collector’s edition captured the essence of St. Moritz’s dynamic winter energy.
MORE THAN JUST A BAR
The Beluga Igloo offered private vodka tastings, live entertainment, and themed events, elevating the Après-ski scene. This collaboration between Beluga Vodka and the Grand Hotel des Bains Kempinski embodied a commitment to luxury, craftsmanship, and unforgettable experiences, making the Beluga Igloo one of the highlights of the winter season in St. Moritz.
For brands seeking to capture legacy, sophistication, and cutting-edge appeal, St. Moritz is the ultimate stage to create unforgettable, high-impact experiences. In this extraordinary setting, activations transcend the ordinary, transforming into iconic moments that propel a brand into the elite circle of the world’s most esteemed names.
By choosing St. Moritz for their next game-changing brand activation, brands can step into the spotlight alongside global leaders in style, prestige, and innovation.
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Case Study
Mercedes-Benz
Developed lifestyle licensing strategies to extend the Mercedes-Benz brand into premium products, branded experiences, and retail programs.
Case Study
Pininfarina
Pininfarina is an iconic Italian design house with a 95-year legacy in automotive and architectural excellence. Renowned for its timeless automotive masterpieces, the company also leads in architecture, industrial design, and luxury lifestyle. It infuses elegance, performance, and sophistication into exclusive products and experiences.
Case Study
RUF Automobile
Brought RUF’s prestige to life through high-end merchandise and mobility-focused partnerships, enhancing brand recognition globally.
ST. MORITZ X BALLY
Bally’s Creative Director Rhuigi Villaseñor fused Swiss Alpine aesthetics with Western Americana in the “Bally Curling” capsule, It established a foundation for future collaborations that celebrate global fashion influences.
Curl, Curl, Bally
The Bally Curling collection is a bold fusion of tradition and contemporary style that embodies the lavish essence of Après-ski. The collection offers mix-and-match ensembles that seamlessly blend Western detailing and vintage mountaineering motifs .
This capsule collection offers Swiss-inspired collegiate prints and archival Bally graphics converge to create a strong heritage aesthetic. This identity is further reinforced through shearling-trimmed denim and Western quilted outerwear, blending tradition with contemporary appeal.
BALLY CURLING CAPSULE COLLECTION
The entire capsule includes 91 SKUs for men and women, jackets, pants, outerwear and accessories in unique styles and designs.
blending tradition with contemporary appeal
Complementing the core curling designs, the collection extends into a bold accessories line featuring innovative hybrids.
Shearling
Cowboy Hat
Wool-Suede
Baseball Cap
Switzerland Football
Scarves
Pom-pom
Beanies
Embroidered Vest
Blue St.Moritz Cap
Plush Cape
Cashmere
Sweatshirt
Signature Swiss
Craftmanship
Designed with Bally’s signature craftsmanship, these pieces transition seamlessly from the slopes to the streets, reinforcing the brand’s fusion of luxury and performance.
For brands seeking to capture legacy, sophistication, and cutting-edge appeal, St. Moritz is the ultimate stage to create unforgettable, high-impact experiences. In this extraordinary setting, activations transcend the ordinary, transforming into iconic moments that propel a brand into the elite circle of the world’s most esteemed names.
By choosing St. Moritz for their next game-changing brand activation, brands can step into the spotlight alongside global leaders in style, prestige, and innovation.
DISCOVER MORE
Case Study
Mercedes-Benz
Developed lifestyle licensing strategies to extend the Mercedes-Benz brand into premium products, branded experiences, and retail programs.
Case Study
Pininfarina
Pininfarina is an iconic Italian design house with a 95-year legacy in automotive and architectural excellence.
Case Study
RUF Automobile
Brought RUF’s prestige to life through high-end merchandise and mobility-focused partnerships, enhancing brand recognition globally.
ST. MORITZ X MONCLER
Merging St. Moritz's heritage with urban luxury by integrating Alpine motifs to appeal to adventurers and fashion enthusiasts, a seven-piece limited edition was created.
“Moncler Grenoble” One of The Most Iconic Products
The Moncler Grenoble Down Jacket is one of the standout pieces in the Moncler Grenoble collection, designed for extreme alpine conditions. It’s known for blending high-performance functionality with a luxury aesthetic, making it one of the most iconic products in the collection.
In the case of Moncler Grenoble, the brand's identity is defined by its ability to seamlessly blend high-performance functionality with stylish design, creating ski apparel that is both fashionable and technically suited for the slopes.
FEATURED ON VANITY FAIR, ELLE, WWD, HARPER’S BAZAR AND GQ
GLOBAL FASHION PARTNERSHIP
For brands seeking to capture legacy, sophistication, and cutting-edge appeal, St. Moritz is the ultimate stage to create unforgettable, high-impact experiences. In this extraordinary setting, activations transcend the ordinary, transforming into iconic moments that propel a brand into the elite circle of the world’s most esteemed names.
By choosing St. Moritz for their next game-changing brand activation, brands can step into the spotlight alongside global leaders in style, prestige, and innovation.
DISCOVER MORE
Case Study
Mercedes-Benz
Developed lifestyle licensing strategies to extend the Mercedes-Benz brand into premium products, branded experiences, and retail programs.
Case Study
Pininfarina
Pininfarina is an iconic Italian design house with a 95-year legacy in automotive and architectural excellence. Renowned for its timeless automotive masterpieces, the company also leads in architecture, industrial design, and luxury lifestyle. It infuses elegance, performance, and sophistication into exclusive products and experiences.
Case Study
RUF Automobile
Brought RUF’s prestige to life through high-end merchandise and mobility-focused partnerships, enhancing brand recognition globally.